Monday, January 21, is a national holiday celebrating the life of Martin Luther King, Jr., one of the giants in the civil rights movement. Courthouses, post offices and my business are closed in recognition of Dr. King’s life. Yet on Saturday, January 19, 2019, I received an email from an entity called Law Practice CLE announcing their “Martin Luther King Day Special” that ended on January 21, 2019, and gave a 15% discount on “All Law Practice CLE Courses” with the coupon code “DREAM!”
This opening announcement was followed by a listing of ninety-eight (98) “Self-Study Courses Available” beginning alphabetically with “A Complete Guide to Reliable Living Traits” and ending with “Setting A Winning Law Firm Internet Strategy in 2018.”
It closes with the pitch that “Law practice CLE is a national continuing legal education company designed to provide education on current trending issues in the legal world to judges, attorneys, paralegals, and other entrusted business professional.
The obvious lack of taste in their commercial advertisement involving a national holiday is comparable to the minority lawyer advertisers who engage in deceptive tactics well beyond what was intended in Justice Blackmon’s limited opinion in 1978 allowing self-promoting of their legal services.
I encourage you to buy local products and hire local, reputable attorneys!