Big Boys Get in Advertising Market

Two of Chattanooga’s largest and best respected law firms have recently entered the marketing frenzy soliciting legal business.  The Chambliss firm and Grant, Konvalinka & Harrison have both announced free Estate Planning Workshops in the Chattanooga Times Free Press.

            No, you won’t see respected lawyers Max Bahner (Chambliss) or Wayne Grant (GK&H) standing on a tractor-trailer touting their legal talents by claiming they can save you a truckload of money in your estate plans.

            Richard Bethea and Greg Willett (Chambliss) and John Konvalinka (GK&H) will not don Superman capes and claim they are “Best of the Best” in the yearly lucrative promotion by our local newspaper.  However, ask any knowledgeable local attorney and they will inform you that Richard, John and the other lawyers on their staffs that work with them are capable and tough in the representation of their clients.

            Their newspaper ads are in compliance with the 1978 U.S. Supreme Court decision that theoretically limited lawyer advertising to “non-deceptive” efforts to inform the “public’s right to know” of the availability of legal services.  No exaggerations of how much money they can get the client or how easy it is to make insurance companies and insurance defense lawyers tremble in their shoes at the mention of their names will be made. No catchy jingles or over statements of their records and accomplishments will be made. 

            The two firms are doing it the way it was intended in 1978.  Many of the advertisements in other areas of the law are good comedy but bad for the potential clients and their families.

I encourage you to buy local products and hire local, reputable attorneys!