Lawyer Advertising & Marketing Symposium

On Friday, November 8, 2018, beginning at 1:00 p.m. a four hour panel discussion will be held at the University of Tennessee College of Law on the subject of lawyer advertising since 1978 when the topic was legalized by the United State Supreme Court in the landmark decision of Bates v. State Bar of Arizona.   Former Tennessee Supreme Court Justice and head of the Student Advocacy Center at UTK, Professor Penny White, will moderate the discussion on the negative and positive aspects of the publics enhanced “right to know” of the availability of lawyer services through advertising and marketing.

            Jerry H. Summers of Summers Rufolo & Rodgers, P.C. will give his opinions as to the good and bad of the subject and how it has changed the practice of law since the Bates decision.  Many of these views are already stated on his independent blog “” that has been in existence for over a year.

            A representative of one of the large law firms in the area will speak on the subject of how they market the firm to the public under the standards of Bates and subsequent appellate decision by courts and actions of bar associations across the country.

            As of this date no one has come forward to speak on the more questionable area of lawyer advertising in the area of personal injury law as it applies to injured parties (plaintiff) as a result of car/tractor trailer accidents, defective products, medical malpractice, etc.

            Dual Continuing Legal Education credit has been approved for the symposium in the event any attorneys need to comply with the yearly (CLE) requirements established in this area of the legal system.

            UTK Law students have been invited to attend for what hopefully will be a lively discussion on how the topic of allowing attorneys to market their services in the media to the public has affected the image of the legal profession.     

            Additional information can be obtained from the UTK College of Law, 1505 Cumberland Avenue, Knoxville, TN 37996 (865) 974-4241.