Louis Grizzard (February 20, 2019 blog article) is not the only author commenting on lawyer advertising. John Grisham, renowned author of more than thirty (30) best sellers weaves this subject into one of his latest books dealing with the legal and judicial systems, The Rooster Bar (Dell Mass Market Edition, 2018).
Most attorneys that read his publications are aware of his ability as a trial lawyer and authority who can turn an actual case into a fictionalized version that grabs on and holds the reader’s interest to the end.
In The Rooster Bar, he addresses legal advertising in a way that is very similar to some of the tactics used in Tennessee and Hamilton County:
“The king of D.C. billboards was a colorful tort lawyer named Rusty Savage. His jingle was ‘Trusting Rusty’, and it was impossible to drive along the Beltway without being confronted with his smiling face exhorting those who’d suffered all manner of physical trauma but were doing swell because they had wisely picked up the phone and called 1-800-Trust-Me.”
Sound familiar? Buy the paperback and enjoy Grisham! Conversion of facts about the lawyers world into fiction are also subject to discussion on caps on damages, expert medical witnesses, bridge loans to cover medical expenses, attorney fees, and records of settlements by insurance companies and defense lawyers (not trial, and “boasts of no fears of the plaintiff’s lawyers”, etc.)
Other familiar advertising tactics make the book enjoyable to read but also uncovers “deceptive advertising” used even in fiction.
John Grisham has written another easy reading but informative fictional novel.