Dramatization

One of the big spenders in lawyer advertising in Hamilton County has the word “dramatization” in small letters in the lower left hand corner of one of their television ads which is followed by the flashing of several large amounts of money allegedly recovered by the firm in personal injury cases.

         In Webster’s 20th Century Dictionary the term is defined in a rather confusing definition:

         --“Dramatization is a literacy composition that tells a story usually of human conflict by means of dialogue and action to be performed on the stage by actors in a stage play.  The principal forms of the drama are tragedy and comedy.”

         What does this have to do with lawyer advertising?

         Simply that the individual claiming to be the injured party is a paid actor that has been hired by an advertising agency for a law firm to tell a false story about them being injured in an accident and obtaining a big settlement.

         Is this type of advertising “deceptive” as allegedly prohibited by the United States Supreme Court in 1978?

         Evidently it is not, because no action by the Courts in Tennessee or regulatory bodies has taken place pursuant to Justice Blackmun’s admonition that lawyer advertising would be closely regulated!

I encourage you to buy local products and hire local, reputable attorneys!

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