It’s that time of the year again when our local daily newspaper loads up its financial bank account with its community appeal to have the public vote for the “Best of the Best” in over 50 categories during the month of June. This marketing tool evidently has some effect because the competition has increased substantially this year.
The multi-page “hearing aid” race to be the “best” produces significant income to our Arkansas based newspaper firm and who are they to object to “hearing aid” and “law firms” making website solicitations but now who are brazenly putting daily ads in the publication that promises to “give the news impartially without fear or favor(?)!”
I am accustomed to the blown up and exaggerated claims of Chattanooga’s self-appointed “Big Time Lawyers Big Time Damages” boys but I have to admit that I am a little bit disappointed in my friend and capable divorce lawyer, Jennifer Lawrence, being lured into this price war to maintain her rightfully earned title of the “best” in divorce law for nine years in spite of any protestations by Glenna Ramer, David Noblit, Sandra Bott, Bill Horton, John Konvalinka and several others that are local attorneys and not from St. Louis.
One enterprising and ambitious solicitor for votes has enticed the public with three drawings for 2 tickets to Dollywood (do I get to see Dolly?) on June 25, a $150.00 gift card on July 2 and a 50 inch LED 4K HDTV on July 9, none of which has anything to do with their business or profession.
I am surprised that the best list of categories for attorneys has not expanded because it is a fertile field of potential revenue for the cash strapped tribunal. Best Speeding Ticket Lawyer, Best Bad Check Lawyer, Best Light Law Lawyer, Best Jaywalking Defender, Best Bike Lane Violator Lawyer, Best Public Cussing Lawyer, etc. The list is endless and just think of the prestige that will come with it. Perhaps our local member of the Fourth Estate will come up with an appropriate plaque for $1,000.00 or website badge to show additional recognition and to pick up some more revenue.
I have to go now to click my votes for “pediatric dentist” (I have no children), “real estate broker” (at 77 I don’t need a multi-million dollar house), and any other of the over 50 appealing categories. P.T. Barnum had it right in his famous statement about the public!
I encourage you to buy local products and hire local, reputable attorneys!