Recently I received two new opportunities to be included in “America’s Top 100 Lawyers” in both civil and criminal law. Unfortunately, hidden in the Selection Methodology of the application of both is that the prestige and prominence that I will receive is limited to fifty lawyers in each state rather than one hundred attorneys in the United States.
Thus I can be only 1 of 5,000 world class litigators if I buy the membership, plaque, etc. or take advantage of the numerous opportunities to flaunt my talents (at a price).
A new tactic is being used to stimulate membership (sucker list) by giving a couple of free listings in the state to members of the Bar who are actually qualified, competent, and widely respected attorneys in our profession who don’t need to advertise in this fashion to obtain business.
I contacted two of my colleagues and made inquiry as to their selection for membership. Both replied that they got a call with an offer of free membership if they would allow their names and background information to be used by the most recent of our 1,200 “Best or Top Attorneys” lists.
Perhaps my colleagues will reap big bucks by letting their respected names be used to corral other nominees to another deceptive advertising scheme that inures to the profit of the selection agency but not to the clients or reputation of the legal profession.
I encourage you to buy local products and hire local, reputable attorneys!